YouTube made me buy it

Since discovering an array of beauty gurus and makeup related channels on the wonderful world of YouTube, it’s safe to say I’ve ‘invested’ a hell of a lot of money into many recommendations and favourites of the beauty community due to the never-ending hypes surrounding them. Thankfully, the majority of the products I’ve purchased as a consequence of this I have fell absolutely head over heels in love with and use almost every day. I thought I’d follow the current trend and share some of the makeup products that YouTube made me buy.



Perhaps one of the most raved about beauty brands on YouTube has to be Benefit and rightly so as their products are of such high quality and have the perfect packaging for any beauty blogger/vlogger. Their products, particularly ‘Porefessional’ primer and ‘Hoola’ bronzer are massively raved about and therefore it was always going to be difficult to stop me from buying them. I use both products almost daily and can’t imagine it any other way.


If ever I’m going anywhere special or fancy dolling myself up a bit more than usual, I love using the MAC ‘select cover up concealer’ in the shade NW15 under my eyes for that ‘Kim Kardashian’ bright eyed look. This came as a recommendation from the lovely Tanya Burr in one of her old tutorials. I couldn’t help but get my hands on it and I adore the effect it gives whenever I do use it, though not that often.


A beauty brand I more than likely would never have heard of if it wasn’t for YouTube is The Balm, meaning I wouldn’t ever have got my hands on potentially one of my most loved and absolute favourite makeup items in my collection – Mary Lou-Manizer’ highlighter. Mary Lou is such an out-there highlight but can be made subtle with a light hand. Without a doubt, I use this product Every. Single. Day. It’s one of those YouTube recommendations that you hear so many people talk about that it must be good, and it definitely is!




Another of Benefit’s super-products that I more than likely wouldn’t have bought if it wasn’t for YouTube is their ‘Roller Lash’ mascara. I can clearly remember EVERY beauty vlogger I watched endlessly talk about this mascara like there was no tomorrow so I had to try it myself. Although not my favourite mascara, there’s no denying it’s a good one and provides an effortless curled lash look.


Although I’m not a massive wearer of eyeliner, on the rare occasion when I decide to wear it, I will always use the Soap and Glory ‘Supercat’ eyeliner pen. After seeing Emily Rose use this in SO many tutorials and make it look so effortlessly easy to use, I knew I had to try it out for myself. Despite usually having to whip out the makeup wipes when using it and correcting misshapen wings, it is definitely the easiest eyeliner I have used to date.


Makeup Geek certainly isn’t widely available in the UK, only on websites such as BeautyBay have I managed to spy their products, so without YouTube, I never would have discovered how incredible their eyeshadows are. I mainly discovered just how pigmented and affordable they are through YouTubers such as KathleenLights and now after falling completely in love with the individual pans, I can’t wait to get my hands on some more amazing colours. Similarly, Zoeva is another brand which I discovered through YouTube and people such as Kathleen. My Zoeva Cocoa Blend palette has been a staple in my everyday makeup and I love using it to experiment with different and new eyeshadow looks. It has quickly become one of my favourite ever eyeshadow palettes.




One of the most raved about beauty products in 2016 has been the Kylie Cosmetics lip kits. When they were first released almost every beauty vlogger I was watching was reviewing or featuring them in a tutorial. After purchasing two for myself in the shades ‘Candy K’ and ‘Posie K’, I have discovered that although I love wearing them and they are great products, there are better alternatives. This is perhaps one of the only products I have bought as a recommendation from YouTube that I believe was over-hyped.


Despite purchasing numerous MAC lipsticks before I really began to get into beauty on YouTube, I wouldn’t have purchased the shades ‘Velvet Teddy’ and ‘Mehr’ otherwise. These two lipsticks have been two of my favourites for a long time now and I always love pairing them with a makeup look as they are such ‘Emily’ colours.


A more affordable lipstick that I discovered because of many YouTubers, Zoella in particular, is Rimmel’s 107 matte lip from the Kate Moss range. This is the perfect Autumn/Winter berry shade and is a very well-loved lipstick in my collection. I don’t think I would’ve ever dared to try this lippie out if it wasn’t for seeing other people love it so much.




MAC’s 107 brush is potentially one of the mot raved about makeup brushes of all time and almost every beauty blogger/vlogger has ranted about it at some point. Although late to the band waggon as usual, I also found it to be such a good eyeshadow blending brush. Similarly, the Zoeva 221 brush does pretty much the same job and I would not have heard of such a wonderful brand without the help from beauty gurus on YouTube.


 Every single beauty YouTuber I watch owns and uses at least one of the Real Techniques makeup brushes and since trying out the majority of them for myself, I can see exactly why they are so well loved on the internet. Each individual brush is of such high quality and last so long if taken care of. They were the first makeup brushes I ever bought and are so good for makeup newbies. To this day I have never had to repurchase a Real Techniques brush due to breaking *fingers crossed I won’t have to in the future either*.


As always, thank you for reading this post. Make sure you’re always caught up by following my blog, my twitter and Instagram.

Emily X

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